Indonesia Pet Market Highlights
A pet market size of $2.2984 billion.
MARKET INSIGHTS
4/12/20261 min read
Market Highlight
Growing Pet Ownership
Indonesia is the fourth most populous country in the world, with a total population of 291 million. As of January 2022, about 67% of the Indonesian population owned pets, and 72% of Indonesian households had at least one pet. Among them, cats topped the list with a proportion of 48.5%. This means that approximately 126 million Indonesians live with furry (or feathered, or scaly) companions.
A pet market size of $2.2984 billion.
The Indonesian pet market is projected to reach a size of $2.2984 billion in 2023. The compound annual growth rate from 2023 to 2033 is expected to be 9.5%, with the market size anticipated to exceed $5.8832 billion by 2033. In the global pet market, Indonesia is expected to contribute nearly 1.5% of the demand share. This rapid expansion reflects a significant increase in the demand for pet-related products and services.
Growing Middle Class
The expanding middle class in Indonesia has led to increased spending on pets. Specifically, the expenditure on pet food has risen to 17%, which translates to 932.2 million kilograms. Data shows that the Indonesian pet food market size is projected to grow from 4.312 billion yuan in 2023 to 9.619 billion yuan in 2028. Among these, the growth rate of cat food is as high as 23.3% (with the sales growth rate of cat snacks in 2023 reaching 45%).